How to become the ultimate influencer online

Influencers. Everybody wants to be one these days, but how do you stand out from the crowd and become a successful influencer on social media? In this post, we’ll run down some of the tools you’ll need to get the followers to flourish in this ultra-competitive landscape.

SELECT YOUR NICHE

Are you a mommy blogger? A tech wizard? A LEGO set reviewer? It’s important to identify that niche. People search for very specific things on Google, YouTube and social media channels. Pick your passion and stick to it. Your followers can detect when an influencer is genuinely passionate about something. The internet will always find the fakes.

OPTIMIZE YOUR SOCIAL MEDIA PROFILES

Make sure you’re on the right channels depending on your target market. Facebook is great for older demographics while TikTok and Instagram will appeal to younger demos. If you’re not posting your content to the proper channels you might be talking to nobody and your time is way too valuable for that.

BE CONSISTENT

Be sure you’re always hitting the latest trends in your niche. Make your posts timely, topical and useful to your audience. It’s also essential to be consistent. People talk about the death of appointment viewing on television, well appointment viewing is alive and well in the world of YouTube. If you promise to post a new recipe video every Friday, the people who love you will be looking forward to that weekly upload. Also, consistency factors heavily in YouTube’s algorithms. If you start slacking, you’ll be flagged as low-quality content and you’ll fall down the list quickly.

ENGAGE YOUR AUDIENCE

People want to feel that personal connection with influencers. Try shouting out specific accounts for their kind comments. Answer fan questions regularly. It helps make that connection and gives you endless ideas for content. Try contests and giveaways to rack up more views, clicks and subscribers.

BE OPEN TO COLLABORATIONS

Yes, the influencer world is highly competitive, but you should always be open to collaborations. Teaming up with other people in your niche market could expose you to a whole other group of followers. However, do your homework and be careful who you collaborate with because parking up with the wrong person could be costly to your reputation online.