This Is How You Get Noticed By The Media

Harnessing the power of media outlets is one of the most effective digital marketing strategies we have at our disposal. These sites or channels have established audiences and loyal followings. However, it can be difficult to get the coverage you crave. There are always so many people vying for attention!

Both of Gold Clover Group’s founders come from the journalism world, so we have some insight that could help you make those connections and get those pitches to the top of the pile. Let’s run down the dos and don’ts of getting noticed by the media.

HAVE A GREAT STORY

It’s never been harder to get people’s attention, so your story has to be gripping, riveting and inspiring. Find the most relatable, timely, or emotional angle of your story and make that the lead. That will make people care and hopefully entice them to read a little bit further.

DON’T BE GENERIC

When you’re sending out press releases, make sure they’re personalized. Starting with “Dear (Media Outlet Here)” or forgetting to fill out a template so it says “Dear XXXX” will automatically trigger an eye roll from the editor or producer. This almost guarantees that your pitch will end up in the trash. Also, try to make that press release exciting and stimulating. Include pictures or videos to enhance the storytelling. Sharing these elements will make the story easier to build out, therefore increasing your chances of getting covered.

DREAM BIG

Yeah, you probably won’t get Priyanka Chopra Jonas to endorse your scented candles, but don’t discount local influencers and local “celebrities” who have thousands of followers in your community. They can have a serious influence on people’s buying habits. Chances are that they have already developed some relationships with local media outlets and that could be your ticket to the big game.

DON’T BE MAD ABOUT REJECTION

People will ignore or reject more than 95% of your pitches, but don’t be discouraged. Keep it professional. One follow-up call or email is warranted, but then it’s time to throw in the towel. That person you are chasing is not interested in collaborating. No one will suddenly be inspired by your persistence.