Apps to help grow your business during the COVID-19 pandemic

COVID-19 cases are surging across Canada. Some parts of the country have taken lockdown measures not seen since last spring. Businesses are facing great challenges and productivity restrictions that can affect the bottom line.

Your business needs to pivot to stay nimble and be able to get tasks done on the go. This means your business needs every edge it can get to stay ahead of the competition.

It’s time to harness the power of the apps that keep you organized, maximize creativity and fit in your budget.

Here’s a look at six that have helped us and should help you hone your digital marketing skills.

Buffer

Keeping track of all your social media accounts and the posts to go with them can be a stressful experience. That’s why you need Buffer. This app acts like a hub for your Twitter, Facebook, LinkedIn, Instagram and Pinterest accounts. You’ll also get detailed reports back about your posts’ performance. So you can compose, schedule, and let the content generate across your company’s social media ecosystem. There’s a free option but some additional plans that cost between $15/month to $399/month.

Canva

Okay, this is our favourite app. Canva helps you create awesome-looking posts for all of your social media accounts and websites. Simply search “facebook cover photo” or “instagram post” you’ll get dozens of possible designs instantly. Many of them are free but you can always pay a little extra for something fancy and eye-catching. You can use Canva on your desktop or just as easily on a mobile device.

Grammarly

This is for people who don’t write good. I mean well. See, Grammarly would’ve caught that. The app works with your web browsers on your desktop and mobile devices to not only spellcheck, but help improve your sentence structure and yes, grammar. It can really help punch up your copy and just act as that second set of eyes vetting social media posts or full reports. Sometimes you just don’t have time to walk away from a project and give a fresh look so here’s your answer.

Trello

This app can help keep even the messiest people organized.

Trello uses a system of customizable boards to help you organize your projects.

Each project can then be broken down into cards to help you organize your to-do lists, client on-boarding and project status.

This tool also allows you to upload and share links, files and media, allowing your team to maximize collaboration.

Trello is the perfect no-fee option to keeping your business and life organized.

Zencastr

It’s the most economic-friendly option for podcasters. Zencastr let’s an unlimited number of guests join the conversation for free! Then you can download your podcast straight to computer or even directly to a Google Drive folder. We can’t emphasize how easy it is to interview your guests. Simply send them a link, they click it and hit record. That’s it. No account sign-ups, no fees. Just podcast recording at its finest.

Anchor.fm

Finally, when you need to get that podcast online, we recommend using Anchor.fm. As soon as you upload your first episode, Anchor will start distributing your show to all the major podcasting platforms including Apple, Spotify, Google and others. You barely need to lift a finger. You can also do some rough editing and add transitions along with music if you want a really quick and dirty upload process. Anchor’s customer service is also top notch!